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459 грн. for android instal2/29/2024 ![]() ![]() And while these channels might be great, they only provide you with exposure and can only do so much for you on their own. Especially with over five million apps on the App Store and Google Play combined and counting, the competition is getting tougher, which is why different mobile app marketing techniques arise to help overcome that.Ĭost Per Install (CPI) networks allow you to create ad campaigns that target your desired audience and prompt them to install it, helping you grow your user base, increase your number of monthly active users (MAU), and consequently push your app up the stores charts, increasing its discoverability and opening new doors for you.ĬPI networks (also sometimes called pay per install networks) take the popular CPM (cost per thousand) and CPC (cost per click) models, where you're either charged based on user impressions or clicks and take it one step further, only charging when the user installs your app.ĬPI is now one of the most popular models by mobile app marketers. You might have the best app out there or the next big thing, but without reaching the users you need, it will all be for naught and all of your effort will go to waste. Marketing your application is one of the most crucial stages when developing a mobile app.
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